Tourism

Tourism

Tourism is strongly anchored as an industry in Austria, and INTEGRAL is no exception.

With our research and expertise, we help the tourism industry to focus on the right target groups and offer in-depth target group insights - specifically based on the Sinus-Milieus target group model.

The one fits all principle has long been outdated, guests have very differentiated wishes and needs and must be addressed differently. We tell you how!

See our activities in the tourism sector (most in German language)

Our partner

With Prodinger Tourismusberatung we have a strong partner from the practice at our side and can offer together customized solutions, because: Every case is individual!

Website Prodinger

Web seminar ‘Austria as a tourism nation: travel trends and host role depending on target group’
October 2024

In our INTEGRAL:insights event together with Prodinger Tourismusberatung, we reported on how Austria travels and how tourism is perceived and evaluated in our own country.

To the article

Austria, the proud but annoyed tourism nation
September 2024

INTEGRAL study on the occasion of World Tourism Day: strong ambivalences

See the press release

GenZ puzzle
September 2024

INTEGRAL Managing Director Bertram Barth and Alexandra Mossakowski (Head of Qualitative Research) spoke to Marco Riederer from Prodinger Tourismusberatung about why GenZ is not just GenZ.

Listen to the podcast episode

GenZ & Tourism: Young lifestyles from hip to conservative
June 2024

The current trend report ‘Next Generation Hotels’ by Prodinger Tourismusberatung

Listen to the podcast episode

Best agers are HEDONISTS???
September 2023

... Yes, 13% of them! Find out why there are not only conservative best agers in the article by Dr Bertram Barth.

See the article

The basic orientation of the best agers
August 2023

INTEGRAL Managing Director Bertram Barth and Alexandra Mossakowski (Head of Qualitative Research) spoke to Marco Riederer from Prodinger Tourismusberatung about the target group of best agers.

Listen to the podcast episode

Sustainability as a central trend among the Sinus-Milieus
October 2022

Dr. Bertram Barth and Alexandra Mossakowski were very happy to accept the already second invitation from Marco Riederer (Prodinger Tourismusberatung)!

Listen to the podcast episode

Prodinger Summit: The run on the alpine vacation hotels
May 2022

Full house at the summit of Prodinger Tourismusberatung! Our colleague Alexandra Mossakowski was there and took the audience into the world of target groups and Sinus-Milieus®. © Florian Lechner, Völs 2022

Website

Practice and benefits of Sinus-Milieus in tourism
August 2021

Podcast episode at "Smart Hotel Key - Der Podcast für erfolgreiches Hotelmanagement" by Prodinger Tourismusberatung

Listen to the podcast episode